What do you say when someone casually asks you to work on a logo or draft up a few layout ideas for a marketing piece? You channel Jerry Maguire, of course - but much more tactfully!
This is the quick and short version of a more extensive client qualification process. But if they show interest after you mention the process stated above, then they are ready for a full-blown consultation where you will discuss the project goals in greater detail and fill out a creative brief (step 3).
Today, I just wanted to remind you not to fall for the old "design something, and if I like it, I'll buy it." If they hesitate or decline to follow your process, it just means they weren't ready to work with a professional. This is good news for you, because it will free up your time to work with someone who truly values your work and appreciates your talent and professionalism.
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Hi - I'm Dio!
Designer/Marketer and Lettering Artist on a mission to color your world.
Thank for your visiting! I try my best to inspire through my doodles and craft projects. I’m often asked what tools I use to create my work, so I’ve incorporated affiliate links in my posts to products I use and recommend. This means that if you click AND make a purchase, I will earn a small commission…hopefully enough to invest in creativity fuel (coffee) and art supplies to keep me growing as an artist and sharing my work with you. Please note that anything marked with an asterisk (*) indicates an affiliate link.
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