What do you say when someone casually asks you to work on a logo or draft up a few layout ideas for a marketing piece? You channel Jerry Maguire, of course - but much more tactfully!
This is the quick and short version of a more extensive client qualification process. But if they show interest after you mention the process stated above, then they are ready for a full-blown consultation where you will discuss the project goals in greater detail and fill out a creative brief (step 3).
Today, I just wanted to remind you not to fall for the old "design something, and if I like it, I'll buy it." If they hesitate or decline to follow your process, it just means they weren't ready to work with a professional. This is good news for you, because it will free up your time to work with someone who truly values your work and appreciates your talent and professionalism.
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Hi - I'm Dio!
Spanglish Lettering Artist
I am often asked what tools I use to create my work, so I’ve incorporated Amazon affiliate links in my posts to products I like, use and recommend. This means that if you click and make a purchase, I will earn a small commission paid for by Amazon, not the customer.
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