8 Steps to Turn a Request for Free Work Into a Paid project

What do you say when someone casually asks you to work on a logo or draft up a few layout ideas for a marketing piece? You channel Jerry Maguire, of course - but much more tactfully! 

1. Ask them to view your portfolio
   
2. Ensure your design style meets their needs
   
3. Ask questions to make sure you're a perfect designer/client match
   
4. Be clear about your rates
   
5. Ensure you have enough time in your production calendar to meet their deadline
   
6. IF it all checks out, ask them to sign a contract
   
7. Request a non-refundable design deposit before starting to work on the actual project
   
8. NEVER work for free! You've already provided a complimentary consultation, therefore you should never start the design process without receiving a design deposit first.

This is the quick and short version of a more extensive client qualification process. But if they show interest after you mention the process stated above, then they are ready for a full-blown consultation where you will discuss the project goals in greater detail and fill out a creative brief (step 3). 

Today, I just wanted to remind you not to fall for the old "design something, and if I like it, I'll buy it." If they hesitate or decline to follow your process, it just means they weren't ready to work with a professional. This is good news for you, because it will free up your time to work with someone who truly values your work and appreciates your talent and professionalism. 

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