From Business Card to a Personal Brand Keepsake

CLICK TO PERSONALIZE THIS CARD

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In this digital era of curated images and selective story-telling through our social media feeds, it has become more and more important to let our personal quirks show through as a means to differentiate ourselves from the rest. All of a sudden we have all gone from being just people or business owners to “being” a brand.
But how do you become a successful brand? There are many things that lead to success, but one the biggest wins is to be memorable. How do you do that? Well, I’ll give you 3 quick tips to kick-start your imagination and inspire you to come up with other ways that are unique to you and your brand.

3 Ways to be More Memorable

1. Studies have shown that people always remember the way you make them feel. Remember this and find a way to spread good vibes that line up with your brand, products and services. Ensure that every interaction people have with you and your products leaves them with feelings of wellness, accomplishment (a solution to their problem) and positivity. This will be your biggest win of all!
2. We’ve all heard the term “your vibe attracts your tribe” and that is absolutely 100% true! So ask yourself, what kind of vibe are you putting out there? Do you swear, do you like dogs, are you creative, do you travel or run marathons? Share your passions; the more people connect with you on different levels, the more they will remember you.
3. Stay true to yourself. It is through authenticity that true connections are created. Forget the ol’ “fake it till you make it” – the moment you appear to be fake, you will make people cringe and lose their interest. Don’t be like the step-dad in the movie Liar Liar. Remember how lame he was at doing “The Claw” as he tried to win over the little boy’s heart and trust? All he got was an eye roll, because “The Claw” was authentic to Jim Carey’s character. It was an animated, fun and exciting playtime for father and son, but when the wannabe step dad tried it, the lack of authenticity was so obvious it could have put the boy to sleep.
4. BONUS TIP: For God’s sake, don’t have to tell people each time you share something “This is me being real…this is me being authentic and vulnerable.” If you point it out constantly people will begin to wonder why you have the need to clarify. Is it because you weren’t being real in the past?

Now tell me, do your business cards match your style? Does your design or lettering style match your personal vibe or are you imitating others? Does the work you’re putting out match the work you want to attract? Are you doing a good job interpreting the vision of the people you are doing lettering/designing commissions for while infusing it with your own creative vibe?

These are topics I can dive into a little deeper in the coming weeks, but for now, I want to show you a little something I created a few days ago.

It's my latest business card template (shown above), which I created for color-loving hair professionals. The hand lettered design and bright colors are attention grabbing while the tad bit of humor are sure to bring a ready to a smile and spike their interest. Of course not all hair stylists will “vibe” with this card, but for those that do and combine it with a memorable interaction you bet people will want to hold on to it as a tiny little keepsake in remembrance of said interaction. Now assuming you were a hair dresser with a creative business card and tag line along with your stylish sense of fashion, your unique vibe that makes people feel beautiful even BEFORE they sit on your chair – it’s all an expression of creativity and authenticity. And we all know creativity is a lifestyle not just hair style, right?

In this same way, I invite you to look at the way you interact with your tribe and customers. What about your business cards, do they match your vibe/style? It reality, business cards are not that big of a deal anymore being that we can reach thousands more people through social media, but for those that do still use business cards I’m sure you’ll agree that there’s something magical about being at a networking event and seeing people’s face light up when they see your card and ask more questions about what you do or who designed them. Business cards have the power to keep the conversation going and when done well, they add to the “being memorable” factor which may result in new friendships, connections, referrals and hopefully more business.
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Thanks for spending time with me today. Now, I know this has been a one sided conversation so I’d love it if you share a bit of insight with me so that I can finetune the way I design my business card templates. If you have a minute, I’d appreciate you answering the questions below. 

Thanks a bunch! Till next time.
Xoxo, Dio